Privacy Policy for The Eiders
The Eiders is committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us, including when you book or stay at our self-catering holiday accommodation.
1. Who We Are
The Eiders is a UK-based hospitality business providing self-catering holiday accommodation. For the purposes of data protection laws, The Eiders acts as the ‘data controller’ of your personal data.
If you have any questions or concerns about this Privacy Policy or your personal data, you can contact us at:
Email: enquiries@eiders.co.uk
Phone: 01263 837280
Postal Address: The Eiders, Holt Road, Aylmerton, Norfolk, NR11 8QA
2. What Information We Collect
We may collect and process the following personal data about you:
2.1 Information You Provide:
Full name, address, email address, and phone number.
Payment details (handled securely via Stripe).
Booking details such as dates of stay, number of guests, and special requests.
Any information you voluntarily provide, such as accessibility or dietary requirements.
2.2 Information Collected Automatically:
Your IP address, browser type, operating system, and browsing behaviour.
Cookies and similar tracking technologies (see Section 7 for details).
3. How We Use Your Information
We use your personal data to:
Process bookings and manage your stay.
Communicate with you about your booking or respond to enquiries.
Comply with legal obligations, such as record-keeping for tax purposes.
Improve our services, including analysing customer feedback.
Send marketing communications (only if you have opted in to receive them).
We will always ensure that our use of your data complies with the UK GDPR’s lawful bases for processing.
4. Legal Basis for Processing Your Data
Under the UK GDPR, we rely on the following legal bases to process your data:
Performance of a Contract: To fulfil our obligations when you book with us.
Consent: For marketing communications, if you have opted in.
Legal Obligations: For compliance with laws, such as record-keeping for tax purposes.
Legitimate Interests: To improve our services and enhance your experience.
5. Sharing Your Data
We respect your privacy and will only share your data as follows:
Payment Processors: Payment details are securely handled by Stripe.
Legal Authorities: If required by law or to enforce our terms and conditions.
We ensure all third parties processing your data comply with data protection laws.
6. International Data Transfers
We store and process your data within the United Kingdom. If any data is transferred outside the UK (e.g., if a third-party service provider is based overseas), we ensure that appropriate safeguards, are in place.
7. Cookies and Website Tracking
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device that allow us to:
Remember your preferences.
Track website usage for analytics.
Ensure smooth website functionality.
You can manage or disable cookies via your browser settings. For further details, please refer to our [Cookie Policy].
8. Data Retention
We will only retain your personal data for as long as necessary for the purposes outlined in this policy, including:
Bookings: Retained for up to 7 years to comply with tax and legal obligations.
Marketing Communications: Retained until you withdraw your consent.
After this period, your data will be securely deleted.
9. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right to Access: Request a copy of the data we hold about you.
Right to Rectification: Request corrections to inaccurate or incomplete data.
Right to Erasure: Request deletion of your data, where legally possible.
Right to Restriction: Request that we limit the processing of your data.
Right to Object: Object to data processing, such as for marketing purposes.
Right to Data Portability: Receive your data in a portable format.
To exercise these rights, please contact us at enquiries@eiders.co.uk. We aim to respond within one month.
You also have the right to complain with the Information Commissioner’s Office (ICO) if you are dissatisfied with how we handle your data:
Website: www.ico.org.uk
Phone: 0303 123 1113
10. Security Measures
We take steps to protect the personal data we hold about you from loss and misuse. This includes internal security such as restricted access controls and passwords. Where we become aware that security is compromised, we shall take reasonable measures, which include internal investigation and notification to and cooperation with law enforcement authorities. Should a data breach occur we will notify you via email.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website. Please check back periodically.
12. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at:
Email: enquiries@eiders.co.uk
Phone: 01263 837280
Postal Address: The Eiders, Holt Road, Aylmerton, Norfolk, NR11 8QA
Thank you for trusting The Eiders. We are committed to ensuring your privacy and providing you with a memorable stay.